Brand identity is not just a logo or collateral; it's about the ideologies, values and promises of your organization. Brand identity is the face of your organization. Your company can build relationship if it generates curiosity for your brand. Consumer or people cannot recognize your company in just one meeting or display of advertisement. It needs time to establish the name in the market. The repetition of your mission statements and logo will introduce your brand to people over the period of time.
There are certain factors which should be given priority before finalizing a logo design. A logo is not something you can alter any time you want. It needs to be consistent as it is directly associated with your organization and it talks about your organizational values. A logo should look professional and be able to meet the business requirement of the company. It should not look complex as a complicated logo does not stay longer in customer's mind. A complex logo has other issues as well. If the logo is printed in a very small font and size, it will be illegible to read and understand. Simple logo is easy to be remembered by customers or clients.
It is also imperative to understand that you do not create hype while designing a brand identity of your company and do not deliver what you promise. If customers or clients do not find it as promised to them, they will alienate from your brand instantly. This causes irreparable damage and leaves a stigma for a company which will beat it down in the competition. The competition is very stiff and it requires organizations to be on their toes in terms of customer relationship, values and promises. Once the image of the company is tarnished it will take ages to build it again.
The organization needs to know where and how to put the logo of the company. To make the company logo popular, they need to highlight it everywhere. Apple's half bitten logo is found on all the products it makes. All the documents and stationary have the logo printed on them. This is how you need to create the brand identity for your company. The graphics need to be classy and should talk about the ideologies of the company. It should carry a meaning. Most importantly, the organization should research if the logo of your company does not someway or other resemble to any other prominent brand. This will create conspiracy and that is not good for any business at all.
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